Why Meydomo Exists

The gap we fill

The real estate industry offers two bad choices:

• Traditional listing agents: Full-service execution (marketing, showings, negotiation, paperwork) but you pay 5-6% commission. On a $400K home, that is $20K-$24K. Most agents are competent. Some are excellent. But all of them cost a fortune, and their incentive is to close fast, not maximize your proceeds.
• Pure FSBO: You save the listing commission ($10K-$12K) but take on four full-time jobs: pricing analyst, marketing director, sales coordinator, and contract manager. Most sellers crack under the workload. The median FSBO price is $55K lower than agent-assisted sales because execution is hard.

The problem: Neither option is optimized for sellers. Traditional agents are expensive. Pure FSBO is exhausting and risky. There is no middle path—until now.

What Meydomo automates

Meydomo handles the execution layer—the grind that kills FSBO sellers—while you stay in control of the strategic decisions.

1. MLS syndication and professional listing

We get your home on the MLS, which syndicates to Zillow, Realtor.com, Redfin, and every major portal. Your listing looks identical to agent-listed homes. Buyers and buyer agents cannot tell the difference. You get full market exposure without paying a listing agent.

2. 24/7 AI call answering and showing coordination

The biggest FSBO failure point: slow response times. Buyers call at 9 AM while you are in a meeting. They text at 8 PM while you are putting kids to bed. You miss calls, lose showings, and deals evaporate.

Meydomo's AI agents: Answer every call and text within seconds, 24/7/365. Pre-qualify buyers, schedule showings, send access instructions, and collect feedback. You wake up to a calendar full of confirmed appointments—no phone tag, no missed opportunities.

This alone justifies the $199 + $999 fee. The response-time gap costs FSBO sellers thousands in lost offers. We close that gap permanently.

3. Offer intelligence and momentum reports

Most FSBO sellers do not know if their pricing is working until weeks have passed with no offers. By then, the listing is stale and momentum is dead.

Meydomo's momentum reports: Weekly summaries of showing activity, buyer feedback, and pricing signals. If traffic is weak, we flag it early so you can adjust pricing before the listing goes stale. If you are getting strong interest but no offers, we help you diagnose why (pricing, buyer agent fee, staging issues).

You get the data you need to make fast, informed decisions. No guessing, no waiting 60 days to realize you overpriced.

4. Compliance and paperwork support

Licensed partners ensure all disclosures, contracts, and escrow coordination meet state requirements. You do not need to become a compliance expert—we handle the checklists and deadlines so deals do not fall apart due to missed forms or blown timelines.

What you control

Meydomo is not a traditional agent replacement. We do not make decisions for you. You stay in the driver's seat on everything that matters:

• Pricing: You set the listing price. We provide comp data and momentum feedback, but the final call is yours. You know your home and your market timeline better than anyone.
• Offer selection: You decide which offer to accept, counter, or reject. We present the offers side-by-side with analysis (financing strength, contingencies, close date), but you choose the winner.
• Negotiation strategy: You decide how to respond to inspection requests, repair demands, and appraisal gaps. We provide guidance on what is normal vs. what is a buyer fishing expedition, but the negotiation tactics are yours.
• Buyer agent commission: You set the buyer agent fee (typically 2.5-3%). Want to offer more to incentivize showings? Your call. Want to test a lower rate in a hot market? We will tell you the risk, but you decide.

Bottom line: You control strategy and decisions. We handle execution and logistics. This is the division of labor that makes FSBO-level savings viable without the chaos.

Why $199 + $999 is the sweet spot

Traditional listing agents charge 2.5-3% ($10K-$15K on a $400K-$500K home). Most flat-fee MLS services charge $300-$500 upfront, then add transaction fees, premium placement, and service upgrades that creep toward $1,500-$2,500 by closing.

Meydomo's model: $199 to launch, $999 at closing. Total cost: $1,198. No percentage fees. No surprise charges. No transaction kickers. Flat, transparent, and 90% cheaper than traditional commissions.

The $199 upfront covers setup and MLS listing. The $999 at closing covers ongoing AI support, momentum reports, and compliance coordination. We only get paid when you close, so our incentive is aligned with yours: get the home sold at the best price, fast.

Who built this and why

Meydomo was built by Ata (CEO), Berto (President), and Rory (CTO)—three founders with backgrounds in banking, brokerage, and AI systems. They saw the same problem every seller sees: the real estate industry forces you to choose between expensive agents and exhausting DIY.

Their thesis: AI and automation can handle the execution grind (call answering, scheduling, data analysis) that makes FSBO unsustainable for working professionals. If you automate the logistics, sellers can finally keep control and savings without burning out.

Meydomo is not a "tech startup disrupting real estate." It is a professional listing service that uses AI to eliminate the response-time gap and coordination chaos that kills FSBO deals. The goal is simple: give sellers the control and savings of FSBO with the execution reliability of a professional agent—at 10% of the cost.

We are always on. Always on your side. Always pushing your agenda—not chasing commission splits.

When Meydomo makes sense

Meydomo is the right move if:

• You want to save $10K-$15K in listing commissions but cannot sustain 24/7 phone availability
• You are comfortable making strategic decisions (pricing, offer selection, negotiation) but need execution support
• You value professional MLS syndication and want your listing treated like agent-listed homes
• You need fast response times to convert buyer interest into showings and offers
• You want transparent, flat-fee pricing with no percentage creep or hidden charges

Meydomo is not the right move if:

• You want someone else to make all decisions for you (pricing, negotiation, strategy). Traditional full-service agents offer that—at 3x the cost.
• You have unlimited time and energy to handle every call, showing, and follow-up yourself. Pure FSBO works if you can execute flawlessly.
• Your home is in a unique situation (estate sale, foreclosure, major repairs needed) where you need specialized agent expertise.

Chapter 7 provides a decision framework to help you decide if FSBO, Meydomo, or a traditional agent is the right path for your situation.

Next: Is FSBO your move?

You understand the FSBO workload, the savings, the execution tax, the tools, and the Meydomo alternative. Chapter 7 ties it together with a decision framework: scenarios where pure FSBO works, where Meydomo makes sense, and where you should hire a traditional agent. Honest guidance on choosing the right path.